Heart of the East billboard - East York

The Heart of the East hits the streets

What you give to the east stays in the east," meaning that when you make a donation to Michael Garron Hospital, you're really making a gift to your entire community.

This spring, we're bringing the Heart of the East to street level with a new, hyper-local marketing campaign, thanks to the generosity of Pattison and media agency PHD. We created the campaign to inspire people to donate to Michael Garron Hospital's $500-million redevelopment project. The theme isĀ "What you give to the east stays in the east," meaning that when you make a donation to Michael Garron Hospital, you're really making a gift to your entire community.

The billboards, transit shelters, posters, and digital ads all feature messaging as unique as each of our east-end communities. Have you spotted us in your neighbourhood yet?